WGSN (Worth Global Style Network) is an industry biggy, a super huge, subscription-ony trend forecasting website for the fashion and textiles industry. The WGSN team first spotted my work at New Designers in 2005 just after I graduated and have popped along to all my London shows since to say hello and check on recent developments. A couple of their journalists even have Johanna Basford prints on their living room wall! I was chuffed to bits when they listed me in their Top 10 spotted talents over the last decade, (along with Christopher Kane, Giles Miller and fellow Aberdeenshire lass, Donna Wilson). The title of the article, "Before They Were Famous" made me giggle a bit... but I'm glad to say fame hasn't changed me... where the hell is Jeeves with my morning de-caff soya mocha choca latte frappiccino bellino?

Read the article here.

WGSN say:

Celebrating 10 years of creative intelligence

WGSN is the global leader for style trend analysis. A decade old this year, we produce creative intelligence for 35,000 customers in the style and fashion industries across the world.

Online and in person, we deliver actionable advice for our customers across 25 different market sectors. From the catwalks of Milan to the streets of Tokyo, we offer information, insight and inspiration to designers, buyers, marketers and executives.

This 10th birthday microsite brings to life some of our insights from the past decade. We hope you find it stimulating, and we'd like to take the opportunity to thank you, our subscribers, for your continued support.

BEFORE THEY WERE FAMOUS

At WGSN we pride ourselves on being able to spot the next big thing, as we search the world's leading universities for the most promising talent in the near-saturated world of design. Here we highlight 10 students we tipped for the top and who have gone on to enjoy great success.

Read the article here.