Graeme Armour Collaboration     28th Jan 2009

Fresh from the photo shoot of his Autumn / Winter look book, my collaboration pieces wit h fellow Scot and fashion designer, Graeme Armour are now complete and we're pretty darn pleased with ourselves. The collaboration, which was backed by Textile Lab, part of Scottish Textiles was a whirlwind of late night / early morning emails which generally went something like this:

3:30am, Jo: Here's the latest revision, what do you think? Too Splodgey?

3:54am, Graeme: Brilliant, can we add more black pearls though? I love the black pearls...

The pieces will be shown with Graeme's newest collection to be shown at London Fashion Week in February.

Photography by Andre Rusu

Styling by Peter Aluuan   

Want to know more about Graeme's work, read his impressive biog...

Graeme Armour.

This Scottish designer hailing from the east end of Glasgow has had his fair share of experience in the industry with some of the biggest names in fashion. With his attention to detail and youthful couture cuts, makes him one of the future names of British fashion.

Gaining a Masters in Womenswear, from the renowned Central Saint Martins, and with many season at Alexander McQueen under his belt, he was personally selected to meet Phoebe Philo in a competition for French fashion house Chloe and gained much hype from his uber modern final collection.

With 10 years of training and experience, Armour worked as an assistant to Eva Arrighi at The Sunday Herald, Alexander McQueen, McQ, The Collection. On completing his Masters he was asked to Interview with some of the chicest names in French fashion including Emanuelle Ungaro, Rochas, Karl Lagerfeld and Floriane de Saint Pierre. He was also selected as a 2007 finalist in Colin McDowell's Fashion Fringe competition by the fashion heavy weights Tom Ford, Christopher Bailey, Natalie Massanett and Elizabeth Saltezman of Vanity Fair.

Using his advanced technical skills Armour is able to convey different elements of his personal and professional interests to bring a fresh feel to his fashion vision. His clothes are very thorough with beautiful hidden details. He likes to bring a sense of beauty in a sporty and modern yet unique way. With support from some influential people including Sarah Harris, (Vogue), Emma Elwick, (Vogue) and stylist such as Victoria Adcock, Sarah Richardson(contributing editor to ID), Jez Tozer (photographer) and Peter Aluuan (stylist).  His work is seen in some of the worlds top magazines including: Purple, Man About Town, ID, Dazed&Confused & Elle.

In June 2008 Armour beat stiff competition for Scottish Young Designer of the Year in association with Vogue.com selected by Daphne Guinness, Hilary Alexander, and Kate Phelan amongst many other stellar names.

With some exciting freelance/consultancy work planned, February 2009 will also see Armours first sales collection shown as part of the London Fashion Week Exhibition, with plans for sales in Paris 2009.