After weeks of pondering the best way to make the most of my 6 square meters of premium show space at 100% Design (rated one of the most expensive design shows to exhibit at on the planet…seriously, I have the invoice to prove it!) I decided to forget hardcore sales tactics, price lists and merchandising displays and to concentrate on creating something Wonderful. ...read more.
Posted in - Design Issues
On my desk you can see the beginnings of a few new designs to be launched at Indigo in Paris. Each design begins as a detailed pen and ink drawing, sometimes taking up to 2 days to complete. Working this way goes against the grain of industry standard practice. Highly commercial studios work to a “time is money” mantra, forcing their designers to literally churn out designs as quickly as possible. This need for speed strips creativity, and what is left is fundamentally a manufacturing process. With little or no room for creative development, innovative risk taking and whimsical flights of fantasy. Hardcore commercial designers find themselves chained to the computer, a slave to the limitations of the Wacom Tablet. ...read more.
Posted in - Design Issues
Every industry has its buzzwords. Where would the Gourmets be without "Organic" for example? In an age where we are acutely aware of the melting ice caps, diminishing forests and ballooning toxic emissions, is "Sustainable" just another fleeting example of a term banded about to create marketing hype; an in-vogue piece of diction used as an accessory to contemporize? Or does it have a valid and long term, (dare I say it, "sustainable") role to play in the design industry?...read more.
Posted in - Design Issues
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